Awarded Best Logo from New Jersey Home Builders Association, 2007.
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A well crafted logo is a thing of beauty, but if it does not connect consumer to product or service, it is useless. Logos are complicated elements. They not only need to be designed well, but must also evoke an emotional connection to a brand. Emotion is an important part of the process. I aim to elicit a connection while avoiding design trends because trendy design does not always mean good design. It just means trendy.